Ever feel like you will never find the time to get around to all those great marketing ideas you have? Well, you know the old saying-what gets measured gets done. By taking just a little time to build measurement metrics into your goals, you can propel yourself closer to achieving them.

Instead of stating, “I need to get more customers,” consider adding a specific quantity, timeframe and tactic to your goal. These goals, for instance, give more focus to your efforts and allow you to measure the success or failure of your efforts, thereby enabling you to adapt them until they work more effectively. Here are some examples of measurable goals:

A picture is worth a thousand words, as they say, but pictures on your marketing materials can be worth thousands of dollars to your business. That’s because photos make it easy for you to show consumers who you are, what you do, and what equipment you use. Photos help build trust between you and customers, since they give them a better idea what to expect from your company. They also differentiate you from your competitors.