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This innovative strategic planner provides a clear pathway of understanding how to start your own business. Focusing on decision-making, as well as identifying and managing risks, it facilitates the transition into full time entrepreneurship. Including how to:
- Discover how to overcome your obstacles to success.
- Develop a business plan that you can follow,–-one that will help you stay the course.
- Learn from other’s mistakes! Study your industry and discover the techniques your competitors are using to profit in business.
- Discover just how much money is needed and if it requires seeking outside funding options.
- Keep your ideas from getting stolen! Identify the proper legal structure and the options available to protect your ideas.
- Effectively and efficiently advertise your business.
- Develop employee-management procedures and how to write business policies that can help you operate your business.
Presented in a 6x9 spiral bound workbook!
Session 1: Intro – Prepare for the Transition
- To ensure success, entrepreneurs need to be able to use limited resources efficiently. In this section, you learn how best to manage your time, relationships, and personal finances. You will also learn why you should start a business NOW! Plus, how to properly transition into entrepreneurship, overcome road blocks and hindrances, and what separates successful entrepreneurs from those who remain dreamers.
Session 2: Write the Vision – The Essentials of a Business Plan
- In this section, you learn all the advantages of having a written business plan, and some of the key components necessary to start and operate a business. You will also discover how a plan helps you remain focused on achieving your goals and determine if new opportunities are a benefit or a distraction.
Session 3: Get Wisdom – Study Your Industry
- In this section you will learn how to use the Internet and invaluable resources available from our local and national governments, to study the competition, learn of available trade organizations, and make decisions regarding your pricing structure, brand development, and production methods.
Session 4: Count the Cost – What are the Financial Risks & Benefits?
- Many business decisions are often made based on financial data. What will it cost to pursue this idea? Will you make a profit? If so, when? These basic questions should be asked and answered before any actions are taken toward opening a business. In this section, you will learn what financial questions should be asked and how to find the answers.
Session 5: Lay the Foundation – Licenses, Incorporation, & Taxes
- No business formation is complete without legally setting up the company. With the proper guidance, in many cases you can do it yourself online. This section identifies different business structures and their advantages and disadvantages. Plus, you will learn where you can go to find more information, register your business, and protect your ideas.
Session 6: Go and Sell – Marketing Tactics
- This section covers some of the basics of marketing, specifically exploring all of the various pieces of the marketing pie. You will learn what marketing strategies work best for you and how to develop a high level marketing plan. Once you begin implementing your strategy, you will learn how to measure I.M.P.A.C.T. to ensure effectiveness. Finally you will be able to discover the features versus the benefits of your business in order to better position yourself for an increase of sales.
Session 7: Who’s the Boss? – Business Policies and Management
Simply studying popular fast food chains, you discover that success depends highly on reproducing the same results. McDonald’s food tastes the same in every location because they took the time to develop a system that could be reproduced even when the founders are no longer available. In this section, you will be able to develop your own ethics policies and business system which will translate into success.
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