Web Site Design

Web Content Creation | SEO | Web Site Design | Landing Page Websites | Email Marketing | Online Marketing | Pay-per-click | Social Media Marketing

Web Design Services

Your marketing efforts today are fueled entirely by having an engaging website that is of use to your customer base and is easily found across social media, the search engines and elsewhere. This content tells your customers who you are and what your business stands for, which can help build trust with them over time. Knowing what topics to focus on, and how to craft readable material that drives action are important considerations to keep in mind when creating content. We can help your organization keep these elements in mind as we create content on your behalf that is aligned with your ongoing marketing goals.

Our Process

1. Develop a Website Marketing Strategy

Nicki Lynch will first start with a consultation to identify the best strategy to meet your goals.  During this consultation process we will:

  • Determine your audience and develop your brand persona
  • Conduct a content inventory and audit (if needed)
  • Identify your business goals

2.  Content Creation

Before any writing begins we must first conduct a keyword research to determine what will best help achieve your goals and position your brand.  Once established, during this phase of the website creation we will:

  • Identify the appropriate website structure
  • Create content for a landing pages and/or site pages
  • Create your cornerstone content (content that should be consistent across various mediums)
  • Submit the content for your review and edits/tweaks

3.  Website Creation

Once you have approved the content of your site we will begin development! This includes:

  • Develop the 1st Draft of your Site for your review
  • Take all feedback and edit your site per your specifications
  • Implement the final review of the site
  • Begin the hosting process for launch!

4.  Content Promotion

The old adage “If you build it they will come” has long since been refuted!  After the content is developed we need to let the world know you are here!  We will examine the best methods for content promotion including:

  • Owned Media – Social Media Management
  • Owned Media – Email Newsletter Management
  • Owned Media – Incorporated SEO
  • Earned Media – Targeted outreach & Link Building
  • Paid Media – Pay per click Advertising
  • Paid Media – Sponsored Promotions

5. Content Analytics & Improvement

How will we know if the content is achieving your goals unless we measure results and adjust?  After 30-90 days we can analyze the content to determine where we can adjust for maximum results.  This phase would include:

  • Google Analytics (Site Analytics) review
  • Goal Measurement
  • Progress Reporting
  • Cost Analysis for Paid media
  • Recommended adjustments

While not every stage and service is appropriate for every client, this should give some insight into our priorities and our approach to content marketing.